The Most expensive car in the world.
In the most remarkable car auction ever conducted, Sothebys in association with Mercedes-Benz, has sold one of the two famed 300 SLR Uhlenhaut Coupés to a private collector for €135,000,000 and will donate the proceeds to establish a worldwide “Mercedes-Benz Fund” that will provide long-term educational and research scholarships. The selling price makes it the most valuable car in the world and within the top 10 most valuable items ever sold at auction in any category.
Executive Creative Director: Marcell Franke
Creative Director: Lucas Schneider, Christian Kiesi, Christopher Hoene
Art Direction: John Gergen, Harrison Hecht
Graphic Designer: Tim Groetzinger, Harrison Hecht
Print: Tim Henningson
Creative Producer: Marjorie Jorrot
Photographer: Amos Fricke
Post Production: INK