Atelier Maybach in Shanghai is more than a mere showroom: It is an intersection between Art and the highest form of automotive luxury. For its opening, we created a digital world that was displayed on the large LED screens within the atelier. The digital world was inspired by Maybach materiality and craftsmanship, and translated to a comforting, wellness-like landscape, supported by a supporting soundscape.
CGI Production: Bus.Group Berlin
Sound: Robert Dietz
Creative Direction: Malte Buelskaemper
Senior Art Director: Jonas Weber
Art Director: John Gergen
Creative Production: Eric Hansen
Account: Niklas Siegeth