Jail Alai: Save the Species!

The betting sport of Jai Alai is on the brink of extinction due to low interest in the sport. However, something that people do care about is saving animals from extinction! So what if we combined the two? Presenting the “Save the Species” -campaign, in which each team plays for an animals, and all bets placed on the winning team become donations to the WWF!

Art Direction: John Gergen
Copywriting: Sebastiao Assis